Being a ‘bottom up’ processor instead of a ‘top down’ one means that I see the details before the bigger concept. I often see things where others do not.
Here are some of my favourite logos and why I like them.
Can you see the arrow?
… Look at the negative space between the second ‘E’ and ‘X’.
It’s a palindrome! It spells the same word from left-to-right and right-to-left.
You can spell TOYOTA from the logo itself.
This one’s my favourite. What do you see in the gold mountain? It’s a bear!
I love this logo simply for its typography. Beautiful.
It’s not just two arrows, the negative space shows a ‘C’ between them.
Something very satisfying about this one.
Everything from A to Z.
9. Olympic Rings
Another very satisfying logo.
10. Channel 4 Idents
Watch the video of some Channel 4 idents to see what I mean… https://www.youtube.com/watch?v=-CVdllN67OQ